Don't Share!

Yum! Brands is on quite a roll. I started this blog by referencing KFC's new ad campaign that mock's their own venerable founder. This campaign perfectly demonstrates the Radical Center's mission to make citizens in a culture selfish, apathetic, and non-judgmental. After all, if KFC doesn't take the Colonel seriously, why should you?

Sister fast food purveyor, Taco Bell, is upping the push toward the Radical Center. Remember, one of the goals of RC is to foment selfishness? What's more selfish than not sharing... especially sharing something so fantastic as... well, watch and see...

All of remember those painful first days of school in the Fall. You had talked your parents into splurging for that 48 or 68 box of Crayons and you get to school and the schlub next to you drags his tail in with a 24 or 36 box of "crayola" and during coloring time he asks to borrow your Burnt Sienna and he pushes too hard coloring his dumb horse and breaks maybe the only one or two Burnt Siennas in the whole class... Remember the lesson you learned: Sharing Sucks. Do NOT do unto others as you would have them do unto you!

Taco Bell wants to celebrate that selfishness and parsimony. DON'T SHARE!! The commercial closes with an unheard of concept in attention-hungry field of advertising... "Don't share this commercial." Screw it. "I have my $1.49 Grilled Stuft Nacho, what do I care if anyone else every gets their own." 

In a better world, this would be simple irony or Saturday Night Live-ish sarcasm. But if there is such a thing as an effort to push our culture toward the Radical Center, then this commercial isn't that funny. It's honest.

What do you think? Is America becoming more generous or selfish?